Marine Lane was tapped to create a cohesive, sophisticated, and energized look and feel for the 2024 Sohn Conference at NYC’s Jazz at Lincoln Center. Every year, this premier event hosts top investors from all over the globe to share insights and ideas — all in the name of raising money for pediatric cancer research. Our team’s work focused on the kind of intentional branding that would reflect the importance and legacy of the event. We are proud to have played a small role, as this year’s gathering was the most successful in-person event to date. With overwhelmingly positive feedback, this conference not only set a record (over 1,000 participants!) but also celebrated over $100 million raised in 25 years for this critical cause.

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Role: logo design, brand system, graphic asset design, print deliverables, animation story board and art direction.

Global Identity Development
Event Logo+ Branded System