GemPass is a limited-offer promotion by the International Gemological Institute, the largest independent gem grading and accreditation services provider. IGI approached Marine Lane to create branding and a website for GemPass, which will be promoted at trade shows. GemPass offers customers bundled packages with three different graded reports for loose colored gemstones. The visual system needed to look sophisticated yet eye-catching, cutting through to the core of the offer.

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Role: logo design, brand system, website build, print material design