Brand Refresh

IDAGIO is a classical music streaming service that brings classical music closer to people through easier music search. Conventional music streaming services have not been reliable in discovering new work, but only useful if you know exactly what you’re looking for. Having a more complicated metadata than most popular music, classical music needed a service that encompasses the composer, the orchestra, the conductor, soloists, the title and more. To solve this, IDAGIO categorized the search results in composers, performers, periods, genres and instruments.

The brand refresh also reflects this simple and easy music search. In the new logotype, I’s in ‘IDAGIO’ are replaced by backslashes, which are used in computer operating systems to mark the division between folders as in designating a path. The brand system also uses backslashes to show each step of the path of music exploring, which is done in a breeze.