Museum of Broken Relationships

Rebranding / Typeface Design

Museum of Broken Relationships is quite different from other museums. The entire collection is built by anonymous public contributors, whose objects are shown along with the stories behind them. To emphasize the importance of the breakup stories, I designed a typeface inspired by word bubbles, and paired them with silhouettes of the objects to depict the ambiguity of the contributor and of each object without the stories shown. Also, the color green was chosen based on the interview of the founders, Olinka Vistica and Drazen Grubisic, who ‘like to say the museum is about love, but turned "upside-down."’ And since red is the color that represents love, I picked its complementary color, green, as the main color.